Director (Marketing and Events Management Department)

DEPARTMENT: Marketing and Events Management Department

EMPLOYMENT GRADE: EG 28

JOB SUMMARY

• To formulate, coordinate, implement and exercise general supervision of a system as well as an integrated marketing plan and reservations system to maximize implementation of programs and delivery of PICC services as required by clients.

DUTIES AND RESPONSIBILITIES

• Develops a program to market and promote the PICC as a premier venue for meetings, conventions, exhibitions and other special events;
• Formulates and directly supervises the implementation of the over-all work program and strategies of the Department;
• Prepares the Department’s annual budget and submit the same to management for approval;
• Prepares and submits regular reports;
• Manages the daily operations of the Department in its delivery of comprehensive events facilities and services as required by the clients;
• Regularly reviews and analyses operating systems of the Department and applies corrective measures if necessary;
• Presides over regular Departmental meetings as well as inter-department coordination meetings/debriefings relative to events;
• Reviews and recommends all event contracts prior to the approval of the General Manager;
• Ensures the timely payments and collections of accounts due to PICC;
• Establishes goals and standards and measured performance against the predetermined goals;
• Ensures the strict observance and implementation of PICC policies, rules and regulations for events;
• Institutes a centralize reservations system;
• Coordinates with relevant offices and agencies to ensure efficient delivery of services as required by the clients;
• Develops and maintains PICC-client relations;
• Spearheads and/or organizes the conduct of promotional activities such as marketing presentations, sales missions, trade fair participations, attendance promotions, etc.;
• Formulates, develops and implements a public relation, advertising and publicity program of PICCI in coordination with the approved contracted agency;
• Coordinates event requirements and special marketing initiatives with the other Departments and the Food Concessionaire;
• Encourages local associations to bid for their respective events and assists the same in the bid paper preparation in cooperation with other pertinent agencies and entities.

SKILLS/QUALIFICATIONS GUIDE

Education:

• Bachelor’s Degree Major in Marketing, Mass Communication, Business Administration or other fields related to the job.

Experience:

• Eight (8) years of relevant experience from an event management company, hotel, tourism-oriented organizations or other institutions engaged in organizing events and/or sales and marketing; six (6) years of which involves managing/supervising personnel.

Interested applicants may submit their application addressed to Atty. Nicolette Ann P. Cruz, General Manager to hrmdd@picc.gov.ph